Ecuador, May 2023. Nobis, Ecuador’s largest investment holding company, and San Lucar, a global fruit and vegetable export company, signed an agreement that represents an important milestone in the marketing of high-quality Ecuadorian products to Europe.
Until March this year, the trade balance to Europe represented USD 1.450 million. This type of agreement benefits the dynamization of exports and aims to boost the development of the Ecuadorian market for exotic and non-traditional fruits such as: blueberries, organic pitahaya (yellow and red), organic ginger, organic orito, among others for key destinations such as: Canada, Scandinavia, Italy, England, Poland, Ecuador, Middle East and North Africa.
In this context, Nobis, with its experience in attracting investment and production of non-traditional fruits, has the ability to provide goods with a high quality differentiator. In addition, its experience and knowledge in the agro-export sector in Ecuador, are of great value to enhance and take advantage of the signing of this agreement.
On the other hand, San Lucar, as a fruit trader and producer with plantations in various regions, with an offer of approximately 100 varieties of fruit and vegetables from more than 35 countries and a solid presence in the European market, will contribute its experience in the business and knowledge of the food preferences of new consumers.
“This partnership involves a commitment to work with a strong focus on sustainability and fair trade. Both companies want to ensure sustainable agricultural practices, respect for the environment and the welfare of workers. In addition, we want to ensure that Ecuadorian products marketed in Europe meet high standards of quality and social responsibility,” said José Antonio Ponce, Vice President of Nobis Holding de Inversiones.
Nobis Holding de Inversiones continues to contribute to the dynamization of the economy in the country, so that Ecuador can consolidate itself as a strong and innovative strategic partner, even more so in volatile political and economic times, where the strong conviction of the private sector to attract investment and develop new businesses must be evident.